L'Oreal Professionnel Serie Expert Vitamino Color Shampoo is designed specifically for color-treated hair, providing an effective cleanse while protecting and enhancing color vibrancy. Its unique formula restores the hydrophobic properties of the hair's outer layer, crucial for maintaining shine and volume.

Key benefits include:

1. Helps prevent color fading, especially when paired with the Vitamino Color Conditioner, allowing color to last up to 8 weeks.

1. Inspired by skincare, this ingredient shields hair from free radicals, contributing to overall health.

1. Enriched with hydrating ingredients to strengthen and nourish hair, improving texture and appearance over time.

1. Promotes a shinier, brighter, and more vibrant color, ensuring your hair looks healthy and lively.

Ideal for those looking to maintain their color while keeping hair healthy and radiant!